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About Flora
I am Flora Zhu, founder of Wilderness Studio. I combine more than twenty years of fashion, sourcing, merchandising, product development, supplier management, client development, and international business experience with AI product thinking, visual systems, website building, and workflow design.
I do not use AI to replace experience. I use AI to make experience visible, structured, and usable.
Fashion MerchandisingProduct DevelopmentGlobal TradeAI Product ThinkingAI Website BuildVisual SystemsWorkflow Design
Industry Foundation
Built in real business.
The work starts from product context, customer needs, supplier reality, business objectives, and commercial use.
Fashion merchandising
Product development
Fabric and garment sourcing
Supplier management
Buyer and client communication
International trade
What I Build Now
Systems with direction.
Flora turns industry knowledge into AI-assisted outputs that can be reviewed, presented, reused, deployed, and shipped.
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Fashion development boards
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Campaign visual systems
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E-commerce visuals
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AI website build
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Workflow systems
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Expert-to-product systems
Working Principles
What makes the work useful.
Industry Judgement
Real products, suppliers, customers, buyers, timelines, and commercial requirements shape how I define direction.
AI Execution
AI increases speed, range, and output capacity when guided by clear judgement.
Visual Structure
A strong visual system makes product stories easier to understand, present, and evaluate.
Business Use
Every project should support a decision, presentation, campaign, website, product, or operating process.
Start a Project
Bring the business context. Leave with direction.
Share the product context, target audience, current assets, and intended outcome.