COLLECTION DEVELOPMENT / CONCEPT STUDY
Maille Été SS27
A summer tweed story developed through material intelligence, range structure and a coherent visual direction.
THE STARTING POINT
Summer bouclé and a seasonal concept.
THE WORK
Material analysis, silhouette development and collection planning.
THE HANDOVER
Ten development boards, a selected product matrix and campaign direction.
THE DEVELOPMENT / SELECT AN IMAGE TO READ
A collection development study. The architecture proposes 24 SKUs; the selected matrix presents 10 styles. These are concept and planning outputs.